As businesses have evolved, the need for both fast access to quality intelligence and autonomy at the business unit level have made it imperative and challenging to manage information assets more effectively, efficiently and wisely. Developing and implementing a comprehensive strategy for how information about suppliers, customers, competitors and global markets is obtained, validated, stored, managed, accessed, analyzed and distributed is now central to organizational survival and profitability.

To make the most of opportunities, organizations must maximize the business value of information and leverage investments made in all data management technologies. The rewards will go beyond survival to agility, adaptability, innovation, and in the end, competitive advantage.